editorial
Millionaire Teacher: Long-term savings fees ‘devastating’
Self-made millionaire teacher Andrew Hallam says savings plans sold in the UAE are the most expensive in the world.
Unclutter your digital content.
Make it discoverable and useful.
Are you ready for a clutter-free website?
Join the 30 Day Uncluttered Challenge
Reach the right people
What any website user wants is a beautiful, organised site that’s stuffed full of helpful, quality content.
I help content-focused clients to create order and make their digital content work for them to bring better search rankings, leads and sales, using a mix of great storytelling and content strategy.
Hello, I'm Suzanne,
I can help you untangle your digital communications and get your message across clearly.
I draw out compelling stories for you to share, so you attract the right people to your site. PLUS I help you keep your site clean and clutter-free, so those people can easily find everything they need.
I’m a journalist, product manager and content consultant who’s all about the content and all about the user – and I’ll help you to be as well.
Content Overhaul
Content management is a huge but vital job. I’ll fix your archive and map, track and categorise your content.
Storytelling
High-quality content isn’t easy to research and write. As a seasoned journalist I can be your raconteur.
Content Consult
With one call, we can begin to turn your site into your key branding tool, not a static, unloved afterthought.
"Content builds relationships."
Marketeer Drew Davis
Read More »
content marketing
Choosing and using images for your web content
Tips on sourcing, choosing and uploading images to your site, from understanding royalty-free and creative commons licences to picking good editorial images.
content marketing
Peg your content to special days, weeks and months
Find the right awareness day, from International Women’s Day to St Patrick’s, to link your story to news coverage and social media hashtags.
“I attended one of Suzanne’s joint workshops called ‘Spread The Word’ which was all about learning more about PR and content creation for your business. It totally de-mystified the whole subject for me and was jam-packed full of useful and very practical information which immediately started me thinking about applying to my own business.”
Kerry Harrison, Creative Photographer
"Working with Suzanne means you don’t just get a writer, you also get tons of valuable insights and advice on best practices. [...] it was obvious that her knowledge of the expat audience is deep and comes from her personal experience... more
"We were lucky enough to have Suzanne join our content team on a temporary basis to help us make the most of our new web platform. She was a godsend. She zeroed in on how to plan, co-ordinate and deliver improvements on many levels... more
“Suzanne is a true professional in every way, she has created excellent content for our site which has helped us tremendously in building our presence and brand as well as giving us a strong position in the market... more
“I hired Suzanne to assist on a large, complex project that involved B2B content strategy and digital product optimisation. She applied her deep experience and insights to conduct research on digital trends and draw recommendations... more
"Our first project together revolved around setting the website's editorial calendar for a full business year. With Suzanne’s help, Red Bull has increased its exposure in the regional online communities, yielding greater traffic on our website... more
"I attended one of Suzanne's joint workshops called 'Spread The Word', which was all about learning more about PR and content creation for your business. It totally demystified the whole subject for me and was jam-packed full of useful [...] information... more
"I attended one of Suzanne's workshops on creating the right content on the right platform. Suzanne has a wealth of knowledge in the world of media. Her workshop was clearly delivered, interesting and easy to understand... more
"Suzanne has interviewed me several times for The National - I find her expat and personal finance knowledge to be authoritative and I always enjoy reading her articles afterwards and the personal profiles she brings to life in her writing."
"Suzanne has been an invaluable aide for me over the last couple of years. When her copy hits my inbox, I know it is interesting, accurate, within the word count and includes all the elements a well-written, solid piece of journalism should... more
"Suzanne has worked with me on my treatments and beauty products website, newsletter and social media channels for the past two years. She has refreshed my blog archive and all product pages, ensuring posts are evergreen.... more
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"Content is king."
