Content Overhaul
Unclutter your digital content
Content management is a huge job. As one client put it to me recently, “There are skips full of stuff online but so few people manage that content well.”
The web contains more than one billion sites and grows by almost 600 new sites a minute.
So it is the quality of your site that sets it apart – that means good usability, navigation and signposting, and fresh and regularly updated content. If you have a website with more than 20 articles, the chances are that your site is in need of an overhaul and a good uncluttering.
I can help you...
Audit your content, from top to worst-performing articles
Freshen up old content and make it ‘evergreen’
Map, track and categorise your content
Fill in the gaps so you know what content to create next
I have worked on more than a dozen site launches and relaunches, from migrating a 15-year archive of stories to linking in a feed of hundreds of thousands of related assets.
Each website is unique and each has its own priorities and issues. But the method remains the same – audit what you have, clean up and map what’s there and then plan what else you want.
We’re not quite aiming to spark joy, Marie Kondo style, but we are going to thoroughly tidy and de-tangle your digital space so that there is a place for everything and everything is in its place.
That will help your site’s SEO enormously and make you both discoverable and recurringly useful to users, both current and new.
Are you ready to be the best answer on the internet?
Get organised and uncluttered with a content overhaul.
Invest from £750 per month
Packages available – please get in touch.
Your next steps...
Step 1
Book your Free 15-minute Consult to make sure we are a good fit.
Step 2
Select a package that suits you.
Step 3
We schedule in time for your content overhaul.
We will be a good fit if:
- You want to put your content and audience first
- You want to manage your site content yourself but need help shaping it
- You want content to drive your social media campaigns
We won’t be a good fit if:
- You don’t believe content should be the centrepiece of a website
- You don’t want to create content regularly
- You’d rather rely on social media to find your audience
"Working with Suzanne means you don’t just get a writer, you also get tons of valuable insights and advice on best practices. [...] it was obvious that her knowledge of the expat audience is deep and comes from her personal experience... more
"We were lucky enough to have Suzanne join our content team on a temporary basis to help us make the most of our new web platform. She was a godsend. She zeroed in on how to plan, co-ordinate and deliver improvements on many levels... more
“Suzanne is a true professional in every way, she has created excellent content for our site which has helped us tremendously in building our presence and brand as well as giving us a strong position in the market... more
“I hired Suzanne to assist on a large, complex project that involved B2B content strategy and digital product optimisation. She applied her deep experience and insights to conduct research on digital trends and draw recommendations... more
"Our first project together revolved around setting the website's editorial calendar for a full business year. With Suzanne’s help, Red Bull has increased its exposure in the regional online communities, yielding greater traffic on our website... more
"I attended one of Suzanne's joint workshops called 'Spread The Word', which was all about learning more about PR and content creation for your business. It totally demystified the whole subject for me and was jam-packed full of useful [...] information... more
"I attended one of Suzanne's workshops on creating the right content on the right platform. Suzanne has a wealth of knowledge in the world of media. Her workshop was clearly delivered, interesting and easy to understand... more
"Suzanne has interviewed me several times for The National - I find her expat and personal finance knowledge to be authoritative and I always enjoy reading her articles afterwards and the personal profiles she brings to life in her writing."
"Suzanne has been an invaluable aide for me over the last couple of years. When her copy hits my inbox, I know it is interesting, accurate, within the word count and includes all the elements a well-written, solid piece of journalism should... more
"Suzanne has worked with me on my treatments and beauty products website, newsletter and social media channels for the past two years. She has refreshed my blog archive and all product pages, ensuring posts are evergreen.... more
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Are you ready for a more organised and uncluttered website?